“Learn the SEO skills you need to break into sports journalism and digital media.”
“We provide content, search volume, keyword, CMS and SEO strategy for graduates.
We train graduates on live brands, using Yoast SEO, Wordpress and Squarespace.
We fill the gaps not being taught at universities, leaning on decades of industry experience.”
What is SEO Lab 24?
It’s a four-day, 24-hour course designed to help graduates learn the skills they need to secure paid work in sports journalism and the digital media industry.
It’s a remote course so doesn’t incur any travel costs - you just need good broadband, an open mind and a willingness to learn.
“Our job is to understand them on a personal basis - what drives them, what inspires them - then give them the room to express their individual strengths.”
“Graduates need to know how valuable and knowledgeable they are in the mobile-dominated world we live in.”
Our partners
Culture
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Humility
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Character
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Culture · Humility · Character ·
Adaptation
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Purpose
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Responsibility
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Adaptation · Purpose · Responsibility ·
Testimonials
Emily Clogg
Sports Journalism graduate, ULAN
📈 I had lots of pieces published, but more importantly, gained much more SEO knowledge gained.
🧽 Simon Wilkes has turned me into a sponge these last few months, I've been absorbing so much knowledge and I now couldn't feel better-equipped when it comes to navigating the world of SEO and digital journalism!
🧑🎓 I was also trusted to mentor a new writer last week, showing him everything he needs to know when it comes to the CMS, as well as the Photoshop side, making featured images for both the Transfer News Blitz and Sport Just Sport sites.
Ella Magyar
MA Business of Motorsport Student at the National Motorsport Academy
I’ve published three new articles across different sites, covering a mix of factual reporting and opinion pieces. It’s been a great opportunity to continue developing my writing across different styles and topics.
Alongside that, I’ve also been building my SEO skills - from publishing articles to creating and optimising categories and tags to improve structure and visibility.
Not only did I get to write my favourite feature reviewing last week's Grand Prix, but I also got to work on some pundit news analysis, publishing three new articles.
Beyond writing, I got to try my hand at sub-editing and expanded my knowledge of WordPress, CMS and Yoast SEO – an area I'm really starting to understand the importance of.